What’s the difference between Email Marketing and Email Outreach?

Prospects are continuously being targeted and communicated to every single day whether that’s through digital or traditional marketing like social media or OOH campaigns. They are quite literally drowning in digital communication! With all of this noise, the inbox remains prime marketing real estate. Yet, not all emails are created equal. You’ve likely heard the terms email marketing and email outreach tossed around interchangeably. But they are not the same. In fact, conflating the two could cost you in engagement, ROI, and brand perception.