The Marketing Consultancy Built for Construction Product Brands
Strategy-first marketing that gets your products specified, your brand recognised, and your pipeline full.
£1M+
Potential revenue generated through a single email campaign
45%
Above target for CPD attendees delivered in six months
781%
Increase in organic search clicks achieved in 20 days
Your marketing department. Without the headcount.
Most construction product manufacturers face the same problem. You know your product, your market, and your buyers. But marketing gets pushed to the side, done reactively, or handed to a generalist who doesn’t understand the specification process.
Nexum Marketing exists to fix that. We act as your fully integrated marketing department overseeing strategy, execution, and everything in between. Without the cost, complexity, or risk of hiring in-house.
What is Nexum Marketing?
Nexum Marketing is a specialist marketing consultancy for building product manufacturers in the UK. We provide strategy, SEO, PPC, and email marketing services specifically designed for companies operating in the construction and built environment sector. Unlike generalist agencies, we understand the specification process, the supply chain, and how building product buyers make decisions.
What We Do
Marketing Strategy
Long sales cycles, multiple decision-makers, and a specification process that starts long before a contractor gets involved. We build marketing strategies that reflect how buyers actually think.
Search Engine Optimisation
When an architect searches for the right product or a developer looks for a specialist manufacturer, your website needs to appear. We build the foundations that put construction product companies in front of buyers with intent.
Pay-Per-Click Advertising
PPC without strategy burns budget. We run targeted paid campaigns that reach the right buyers at the right moment, with full campaign management and monthly reporting.
Email Marketing
Construction sales cycles are long. Email keeps you front of mind throughout. From nurture sequences to campaign management, we build email programmes that convert cold contacts into warm prospects, and warm prospects into clients.
Why Construction Product Manufacturers Choose Nexum
Strategy first, always.
We start with understanding your market, your buyers, and your commercial goals. Every activity connects back to a clear strategic objective.
Built for the specification process.
We understand how architects specify, how contractors procure, and how developers decide. Our marketing reflects the reality of how your products are bought; not a generic B2B model.
Results you can measure.
From email open rates to CPD programmes, we track and report on what matters commercially. We don’t do vanity metrics.
Why should I use a specialist construction marketing consultancy?
Specialist construction marketing consultancies understand the specification journey, the role of architects and specifiers, and the unique dynamics of long B2B sales cycles in the built environment. Generalist agencies apply standard digital marketing frameworks that often don’t reflect how building products are actually bought and specified. A specialist brings sector knowledge that translates directly into more relevant campaigns, stronger conversion rates, and better return on marketing investment.
Results That Speak for Themselves
Service & Maintenance Campaign
A construction products manufacturer needed to grow their service division amongst existing clients. We built a full campaign which included landing pages, email sequences, LinkedIn, and press placement.
- Email open rates 145% above benchmark
- Asset downloads outperformed target by 396%
- LinkedIn engagement surpassed targets by 266%
CPD Lead Generation Campaign
A RIBA and NBS-listed construction products manufacturer needed to launch a CPD programme.
- 45% above total attendees target
- CPD sessions delivered to industry leaders including Kier, Sweco, and BB7
- Large-scale project opportunities generated across Central London, Manchester, and Birmingham
Email Programme Turnaround
A European fire safety manufacturer had a broken email workflow that had open rates below 10% and zero replies. We audited, rebuilt, and relaunched the workflow.
- Open rates increased from below 10% to 52%
- 14 qualified leads generated
- Over £1 million in potential revenue created
30 Days of Marketing Advice. Free.
Every day for 30 days, you’ll get one practical marketing insight built specifically for construction product manufacturers, direct to your inbox. No fluff.
Nexum Marketing is a specialist marketing consultancy for building product manufacturers. We provide marketing strategy, SEO, PPC advertising, and email marketing services designed specifically for companies operating in the UK construction and built environment sector.
We work with building product manufacturers — typically companies with between £2 million and £30 million turnover who need specialist marketing expertise but don’t want the cost or complexity of building an in-house team. Our clients include manufacturers of construction products, fire safety systems, and specialist building materials.
Nexum Marketing is a specialist consultancy, not a generalist agency. Every client works directly with Kyle Haig — a senior marketing specialist with experience in construction product marketing. There are no account managers, no junior team members, and no briefing chains. You get direct access to expertise that understands the specification process, the construction supply chain, and how building products are bought.
We have delivered email open rates 145% above benchmark, CPD programmes reaching 435 attendees against a target of 300, organic search improvements of 781% in click volume within 20 days, and over £1 million in potential revenue generated through a single email campaign turnaround.
The first step is a free 30-minute consultation. We discuss where your marketing currently stands, what your commercial goals are, and whether there’s a fit. No commitment required. Book via the contact page or join our free 30-day email series to experience our approach first-hand.
Ready to Build a Marketing Function That Actually Works?
Is your marketing inconsistent, underperforming, or simply not generating the pipeline your business needs?